Privacy Policy

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1. Who We Are

Wheel and Deal (London) Ltd.
Company No: [Insert Company Number]
Registered Office: [Insert Address]
Email: [Insert Email Address]
Phone: [Insert Phone Number]
We are the data controller for the personal data you provide to us.

2. What Information We Collect

We may collect and process the following types of personal data:

• Name, address, email address, and phone number

• Vehicle details and preferences

• Payment or transaction details (if purchasing)

• Website usage data (via cookies and analytics)

3. How We Use Your Information

We use your data to:

• Respond to enquiries and provide customer support

• Process sales and maintain purchase records

• Arrange vehicle collection or delivery

• Comply with legal and tax obligations

• Improve our website and marketing (with consent)

We do not sell or rent your personal data to third parties.

4. Lawful Basis for Processing

We process your data under the following lawful bases:

• Contract: To complete a vehicle sale or respond to an enquiry

• Legal obligation: For tax, invoicing, and compliance

• Legitimate interests: For day-to-day business operations

• Consent: For optional marketing communications

5. Sharing Your Information

We may share your data with:

• Payment providers or finance partners (for purchases)

• Delivery services (if applicable)

• HMRC or other regulatory bodies (as required by law)
  All third parties are required to keep your data secure and confidential.

6. Data Retention

We retain personal data for:

• Up to 6 years for legal and accounting purposes

• Less, if you request deletion and no legal obligation requires retention

7. Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you

• Correct or update inaccurate data

• Request deletion ("right to be forgotten")

• Object to or restrict processing

• Withdraw consent (where applicable)

• Lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise any of your rights, contact us at:sales@wheelanddeal.co.uk

8. Cookies

Our website uses cookies to improve user experience. By using the site, you consent to the use of cookies unless you adjust your browser settings. You can read more in our [Cookie Policy].

9. Changes to This Policy

We may update this Privacy Policy occasionally. Any changes will be posted here with the revised date.

10. Contact Us

If you have any questions about this policy or how we handle your data, please contact:

Wheel and Deal (London) Ltd.
sales@wheelanddeal.co.uk
07507322606